Privacy Policy
Last Updated: January 2026
Equilibrium Natural Health ("we," "us," or "our") operates the equilibriumnaturalhealth.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, including all related pages, subdomains, and associated mobile applications.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using equilibriumnaturalhealth.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, telephone number, and other information you voluntarily provide when contacting us or subscribing to our services.
- Technical Information: IP address, browser type, operating system, referring URL, pages visited, and time spent on our site.
- Cookies and Tracking Data: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our content, including clicks, scrolls, and engagement with affiliate links.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate commissions and performance metrics from partner betting sites.
- To personalise your experience and deliver relevant content.
- To respond to your inquiries and provide customer support.
- To comply with legal obligations and protect against fraud.
- To send marketing communications (with your consent where required by law).
Cookie Policy
Our website uses cookies to enhance your user experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how users interact with our site using services such as Google Analytics.
- Affiliate Tracking Cookies: Used to track clicks and conversions from our affiliate links to partner betting operators.
- Marketing Cookies: Used for retargeting and advertising purposes.
Opt-Out Options: You can control cookie settings through your browser settings and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling certain cookies may affect website functionality. You may also opt out of Google Analytics by visiting Google's opt-out page.
Third-Party Links
Our website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, security, or content of these external websites. Each partner operates under its own privacy policy and terms of service.
When you click on an affiliate link and visit a partner site, your data will be governed by that operator's privacy policy. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities.
We have no control over third-party data collection practices and are not liable for any privacy breaches or disputes arising from your interactions with external operators.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Portability: You may request your data in a portable format.
- Right to Object: You may object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You may report concerns to the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Personal Information: Retained for the duration of your engagement with us, plus up to 3 years after your last interaction.
- Analytics and Usage Data: Typically retained for up to 26 months.
- Affiliate Tracking Data: Retained in accordance with affiliate partner agreements, typically 24-36 months.
- Legal Records: Retained as required by UK law and regulatory obligations.
Upon request, we will securely delete your data unless we are legally obligated to retain it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: equilibriumnaturalhealth.co.uk
We aim to respond to all data subject requests within 30 days. If you are not satisfied with our response, you may escalate your complaint to the Information Commissioner's Office (ICO).
Note: This website is intended for users aged 18+. We do not knowingly collect data from individuals under the age of 18. If we become aware that a minor has provided us with personal information, we will delete such data immediately.